Volume I
2023
18 Ways to Lose
a Clothing Brand
Fourteen years of expensive mistakes, written as instructions
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Elevate your income with
Matthias TRVLY
Renowned as a CONFIDENCE coach, Matthias TRVLY helps business owners measure, build and leverage confidence — so they stop leaving money on the table.
Embark on your
transformational journey
Your business isn't broke. It's leaking. If you're ready to stop guessing at what hesitation is costing you, the 5 Layers of Confidence™ Framework shows you exactly where the money is going — and how to get it back.
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Where measurable confidence meets money you already earned.
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People find the channel looking for pricing tactics or scripts and end up somewhere else entirely. The question that keeps coming back is,
"why is confidence so important?"
Because it is the only variable that touches every other one. It sets what you charge, whether you follow up, whether you send the invoice, whether you walk into the room at all. Every leak in a business runs back to a moment somebody hesitated.
Most people think confidence is a feeling. But how often do you actually measure yours? You can't grow what you don't measure. Confidence is overlooked as the missing component of performance and profitability. That's why I built MyConfidenceScore — the software that turned my coaching into a measurable assessment.
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what actually matters to me
2012
Out Of Poverty
We Create
Riches
We Create
Riches
3
Books
Published
Published
14 Yrs
Public
Receipts
Receipts
500+
Business Owners Scored Through MyConfidenceScore Since 2025
Fashion designer, author
& confidence coach
Creator of the 5 Layers of Confidence™ Framework — the system his clients use to find money already sitting inside their business.
Truly works with business owners who are not short on leads — they are short on the confidence to price, to follow up, and to walk into the room. He measures it, builds it, and teaches them to leverage it. He has been building brands since he was fourteen and is trained as an architect, which shows up in how he builds everything else: structure first, decoration last.
Apart from coaching business owners, Truly is a published author, fashion house founder, host of The Truly Truly Show, and the founder of MyConfidenceScore — the software that turned his assessment into a product.
Books
Confidence in
every page
Truly's ability to take what an expensive mistake actually cost him and break it into something you can act on this week makes these books not only easy to read, but genuinely usable.
Founder · Tech
MyConfidenceScore
"Coaches and consultants of the future don't just sell coaching. They sell software."
Russell Brunson · Co-founder, ClickFunnels
I built MyConfidenceScore in 2025 because I could not scale a conversation. For two years I sat across from people and told them how confident they were, and they took someone else's word for it the next week. Nobody argues with their own answers.
It is twenty-five questions across five categories, about five minutes, and it returns a number. No me in the room. Since launch it has served over 500 business owners.
What the data says
80% of business owners we scored struggle most with consistency
Estimate based on MyConfidenceScore survey data, n ≈ 500 business owners. Not a controlled study.
That finding is the whole reason I coach the way I do. Consistency is not a character flaw — it is a systems problem. So the work is building the system, then handing the repeatable parts to AI agents and virtual assistants so the business keeps moving on the days you don't.
Are you wearing the conversation?
One coat.
Made to order.
I teach business owners that first impressions, perceived appearance, and confidence go hand in hand. Is what you're wearing starting the conversation, or ending it before it begins? Clients have seen real movement in their customer relationships from making that one simple tweak.
For eleven years I was the man who could make anything — shirts, hoodies, hats, towels. Forty products and not one of them compounded. Getting uncomfortable meant becoming the man who makes one thing that can be made a thousand times.
People look at it for three seconds, and inside those three seconds a decision gets made about who I am before I've said a word. Out Of Poverty We Create Riches launched in 2012. The GURUTRENCH™ arrived in 2024 — eleven years to build one garment I could make twice.
I've noticed the confidence it takes to wear these pieces shows up the same way in the people around me — potential clients, current clients, and former clients. Watching someone put one on and stand a little differently is still one of the fastest reads I have on where they are.
Stop guessing at your number. Find out where you actually stand.
See it for yourself — Take the ScoreConnect
Follow along
Confidence, business, identity and style — Truly's content runs across two houses: the coaching work and the fashion work.
Whether you have a moment or an hour, from a quick clip on Instagram to a full conversation on The Truly Truly Show, it's all built for people who want to stop leaving money on the table.
Contact
We're here to help
For booking, press or speaking inquiries, start with the Confidence Score so we know where you are before we talk.
Contact Truly